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The Buying Funnel: Making it Easy to Buy
In this issue The Buying Funnel: Making it Easy to Buy Look out for The Stranger’s Long Neck! Top Neo Tweets Rocking the MarCom world Businesses, governments, universities… all our organizations are...
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"Why would 'Having a baby' be on here?" Persistent navigation problems
In this issue “Why would ‘Having a baby’ be on here?” Persistent navigation problems #GoC #uxwg Web Usability Week rocks! Cluttered and confusing menus and links are some of the biggest problems we...
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Reduce web pages to improve service
Are your customers or employees drowning in website content? Are they having trouble doing what they came to the website to do? Unbridled and poorly managed content proliferation is one of the biggest...
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6 Myths about the Mobile User Experience
In this issue 6 Myths about the Mobile User Experience Mobile myths – Some resources Download or view the ‘Mobile: Extreme Top Tasks’ webinar 6 Myths about the Mobile User Experience About myths and...
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Principles to guide multi touch and gesture user interaction design: Coping...
Touch-enabled devices are proliferating at an astonishing rate. Touch, multi touch and gesture user interfaces are here to stay, but the wide variation between platforms – and even between applications...
View ArticleMobile websites must die – Manage one website with responsive and adaptive...
We often hear clients say they need a mobile website and strategy. But building and maintaining a mobile-specific website is making less and less sense for several reasons: Mobile includes an...
View Article3 Top Tasks for “Online” Future Students: Cost, financial aid, affordability
Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the first of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In a recent top...
View ArticleTop Tasks for “Online” Future Students: Tasks of Least Interest
Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the second of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In my first...
View ArticleSecret agent techniques to hide links
Link visibility is critical for task success. Users need to find the links that match their task, quickly and with certainty. Until users reach their destination, the only thing they can do (besides...
View ArticleGive top task centre stage – avoid right-side, left-side blindness
Where is the most valuable real estate on your web pages? Top centre. Make sure your top tasks are given centre stage or at least the links that lead to completion of your top tasks. We just completed...
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